Published by: Greensboro News and Record
A new bank coming to the city will become the presenting sponsor for the upcoming N.C. Folk Festival.
TowneBank, a Virginia-based bank that will open a Greensboro branch in the fall, will be the presenting sponsor of the second annual folk festival, scheduled to take place Sept. 6- 8 in center city.
Making the announcement Tuesday at downtown LeBauer Park were folk festival director Amy Grossmann and Mayor Nancy Vaughan. They were joined by TowneBank North Carolina President Matt Davis and TowneBank Triad President Scott Baker.
TowneBank will open a branch in leased space on the first floor of the Physicians for Women of Greensboro building at 802 Green Valley Road.
The value of its festival sponsorship is $150,000.
“The North Carolina Folk Festival is a perfect opportunity for us to partner ... and to become further involved in this wonderful community,” Davis said.
ArtsGreensboro produces the free outdoor festival of multicultural music, dancing, storytelling, crafts and food with the city of Greensboro, the Greensboro Convention & Visitors Bureau and other partners.
LeBauer Park hosts one of the stages. For the festival, the stage will be called TowneBank Stage at LeBauer Park.
“We like to be a part of community events that celebrate diversity in our culture and communities,” Baker said. “This is one that does that in a very unique and spectacular way.”
The announcement was met with applause from a crowd that included City Council members and city of Greensboro staff members.
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