What is Making Money Count?
Making Money Count is TowneBank's award-winning financial literacy lesson written specifically for 2nd graders. TowneBank offers local elementary schools and homeschool groups FREE lessons and resources designed to build a foundation of responsible financial habits. Many first and second grade Standard of Learning (SOL) objectives are incorporated – including economics, math, literature, and oral language. Over 125,000 second graders in the Richmond area have been taught since the program began in 2010. TowneBank is proud to continue the legacy of financial literacy.

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Making Money Count
Our award-winning lesson geared towards second graders is taught by skilled educators who engage students and make learning fun! -
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Additional Elementary Lessons
Motivating students from pre-school to fifth grade! We cover concepts that will foster a solid financial foundation. -
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Middle & High School Lessons
Explore important real-world money and career topics through an interactive presentation, including Income vs. Expenses, Living Independently, and Identifying Potential Career Paths!
Photo Gallery
Crestwood Students

Spring Run Students

Matoaca Students
St Andrews Students
Hening Students
Flat Rock Students
Suggested Books for Elementary Students
- A Penny's Worth, Kimberly Wilson | Activity Pages
- A Dollar's Grand Dream, Kimberly Wilson | Activity Pages
- J.D. and the Great Barber Battle, J. Dillard
- Judy Moody was in a Mood, Megan McDonald
- Dog Days, Karen English
- Cleo Edison Oliver, CEO Playground Millionaire, Sundee T. Frazier
- The Lemonade War, Jacqueline Davies
- The Toothpaste Millionaire, Jean Merrill
- Lunch Money, Andrew Clements
- The Berenstain Bears' Dollars and Sense, Stan & Jan Berenstain
- Ella Earns Her Own Money, Lisa Bullard
- Lily Learns about Wants and Needs, Lisa Bullard
- Bunny Money, Rosemary Wells
- The Coin Counting Book, Rozanne Lanczak Williams
- A Credit Card Takes Charge, Kimberly Wilson | Activity Pages
- Piggy Bank Saves the Day, Kimberly Wilson | Activity Pages
- The Everything Kids' Money Book: Earn it, save it an watch it grow!, Brette McWhorter Sember
- Growing Money: A Complete Investing Guide for Kids, Gail Karlitz and Debbie Honig
- Isabel's Car Wash, Shelia Bair
- Just Saving Money, Mercer Mayer
- Money $ense for Kids, Hollis Page Harman
- One Cent, Two Cents, Old Cent, New Cent: All About Money, (Cat in the Hat's Learning Library), Bonnie Worth
- One Hen: How One Small Loan Made a Big Difference (CitizenKid), Katie Smith Milway
- Rock, Brock, and the Savings Shock, Shelia Bair
- Sweet Potato Pie, Kathleen D. Lindsey and Charlotte Riley-Webb
Award-winning Financial Education Program
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Kadince
National Financial Literacy Contest Winner | 2022
Kadince, a leading provider of community involvement software, recognized TowneBank's financial education program as one of the top three in the nation.
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Hanover Education Foundation
Partner in Excellence Award | 2022
Michelle Williams Mogel, Financial Literacy Manager, received the Partner in Excellence Award for 2022 from the Hanover County Public Schools Education Foundation.
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