Furnitureland South
America’s Premier Home Furnishing Destination
For nearly six decades, Furnitureland South has built its reputation on one simple philosophy: exceptional relationships create exceptional experiences. Whether serving homeowners, interior designers, manufacturers, employees, or business partners, the company believes long-term success begins with trust.
Headquartered in Jamestown, North Carolina, Furnitureland South is recognized as the World's Largest Furniture Store and America's premier destination for home furnishings. Its 1.3 million-square-foot campus showcases over 1,000 of the world's finest brands of furniture, lighting, rugs, artwork, mattresses, outdoor furnishings, and home décor, attracting visitors from across the United States and around the globe.
Tanner and Sydney Harris join their father Jeff Harris (left to right) as a new generation taking leadership at Furnitureland South. Tanner serves as director of business development and Sydney is executive director of organizational development, while Jeff is president and CEO.
Furnitureland South offers something few retailers can match – a complete home furnishings experience. More than 150 professional Design Consultants, with an average tenure of 8 years, help customers navigate thousands of choices to create homes that reflect their personal style, lifestyle, and budget.
Guests experience beautifully designed room settings that showcase complete lifestyles, making it easy to envision how collections will look in their own homes. Many first-time visitors spend the entire day exploring inspiring displays, discovering fresh ideas, and experiencing one of North Carolina's most unique retail destinations. The campus also features Starbucks, The Gathering Table restaurant, and inviting spaces where guests can relax and enjoy their visit.
The same award-winning expertise is available to customers online at FurniturelandSouth.com with complimentary virtual design consultations. Once selections are made, the company's nationally recognized white-glove delivery team carefully inspects, delivers, assembles, and places every piece in the customer's home, serving approximately 3,000 homes and businesses nationwide each month. No matter the size of the project or the budget, every customer is welcomed with the same personalized service, expert design guidance, and commitment to creating a home they will love.
Furnitureland South was founded in 1969 by A. Darrell and Stella Harris, whose vision transformed a small family business into the world's largest furniture store. Today, the company is led by their sons, Jeff and Jason, who build on that legacy while guiding the business into its next chapter. The third generation is already helping shape the company's future, with Jeff's daughter, Sydney, serving as Executive Director of Organizational Development, and his son, Tanner, serving as Director of Business Development.
Jason also serves as President of The Design Network, a national broadband television network dedicated exclusively to the home. Together, the two businesses reflect the Harris family's continued passion for inspiring consumers through exceptional design, outstanding products, and innovative ways to connect with homeowners.
Beyond its business success, Furnitureland South remains deeply committed to serving the communities where its employees and customers live, proudly supporting numerous charitable organizations and nonprofit partners throughout the region.
Furnitureland South has beautifully designed room settings so customers can envision how collections will look in their home.
Just as Furnitureland South has built its business around lasting relationships with customers, employees, manufacturers, and business partners, the company places the same importance on choosing trusted advisors. After more than five decades with the same bank, Furnitureland South recently transitioned its commercial banking relationship to TowneBank.
"Changing banking partners after more than 50 years was one of the most significant financial decisions our company has made," Jeff says. "We didn't make that decision because we wanted a different bank—we made it because we found the right partner. For nearly 20 years, Scott Baker, TowneBank Triad President, has been much more than a banker to me – he has been a trusted friend, advisor, and someone who genuinely understands our business and our family's long-term vision. TowneBank delivers the sophisticated commercial banking capabilities we need while never losing the personal attention that makes all the difference."
The 1.3 million-square-foot Furnitureland South campus in Greensboro showcases more than 1,000 of the world’s finest brands of furniture, lighting, rugs, artwork, and more.
Scott says the relationship is built on mutual respect and shared values. "Jeff and the entire Furnitureland South team have created an extraordinary company by putting people first. We're honored to be their banking partner and look forward to supporting their continued growth for many years to come. We are also grateful to Jason for the time that he invests as chair of the TowneBank Greensboro board.”
Whether you're planning to furnish a single room, redesign your home, or simply gather inspiration for your next project, Furnitureland South invites you to discover why generations of families have made it America's premier destination for home furnishings.
Jason and Jennifer Harris attend the TowneBank directors’ retreat.