Greenville Appliance & Mattress

Founded in 1952 by Malcolm and Ruth Williams, Greenville Appliance & Mattress has been serving eastern North Carolina families for more than 70 years. Today, the business remains proudly family-owned and operated, led by second- and third-generation father-and-son team Malcolm and Davis Williams.

Greenville Appliance & Mattress has built a reputation as one of the region’s largest independent appliance dealers, offering a carefully curated selection of kitchen and laundry appliances, mattresses, bedding, and outdoor living solutions. From thoughtfully designed kitchens to high-performance laundry rooms and better sleep at home, we help customers invest confidently in the spaces that matter most. 

“We’ve always believed that service before and after the sale is what sets us apart,” says Malcolm Williams. “That philosophy was established when my parents opened the business, and it still guides everything we do today.” 

Greenville Appliance & Mattress has been part of Greenville for more than 70 years and is one of the region’s largest independent appliance dealers. 

The Williams family (l. to r.) Davis, Reeves, Curren, Jennifer, and Malcolm are proud to carry on the long tradition at Greenville Appliance & Mattress. 

Customers experience that commitment through a highly knowledgeable sales team and a service department staffed by factory-certified technicians. “Our goal is to help customers feel confident in their decisions,” says Davis Williams. “We focus on understanding how people actually live in their homes and guiding them toward solutions that truly fit their needs. And if service is ever required down the road, our team is there with the same level of care and expertise.” 

As a long-standing member of the BrandSource organization, Greenville Appliance & Mattress remains competitive with national retailers while continuing to offer the personalized service of a local business. 

That leadership and engagement were recognized when Greenville Appliance & Mattress was named 2025 BrandSource Dealer of the Year for the South Atlantic Region. The award reflects the Williams family’s active involvement in the organization and their commitment to supporting fellow independent dealers across the region. 

Greenville Appliance & Mattress works closely with Towne Insurance, partnering with Spruill Alexander, senior vice president and market managing director, to support the company’s ongoing growth and long-term success. “As we watch the locally owned and operated companies in our region shrink due to the overwhelming presence of the national chains, Greenville Appliance & Mattress provides the product, service, and community relationships that we all want on a daily basis,” Spruill says. “This family-owned business has been a part of the Greenville area for over 70 years, and it is an honor to have them as a member of Towne Insurance.” 

For more information, visit GreenvilleAppliance.com. 

A wide variety of appliances, mattresses, bedding, and outdoor living greets customers at Greenville Appliance & Mattress